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TikTok

Online sellers face shakeout despite market expansion

Online sellers face shakeout despite market expansion

Gross merchandise value across the four major platforms (Shopee, TikTok Shop, Lazada and Tiki) reached about VNĐ291.6 trillion (US$11.2 billion) in the first half of 2026, up 44.1 per cent from a year earlier.
Hà Nội, partners support local business to promote e-commerce

Hà Nội, partners support local business to promote e-commerce

The Hà Nội Department of Industry and Trade, the Hà Nội Press and Radio–Television Agency and TikTok Shop have launched a strategic partnership and the “Hà Nội Vươn Mình” (Hà Nội Rising) initiative to promote e-commerce across the city’s 126...
Vietnamese consumers spread shopping across multiple peak-season events

Vietnamese consumers spread shopping across multiple peak-season events

Consumers are spreading purchases across major online sales events, while e-commerce platforms compete for a growing share of year-end and Tết spending.
Entertainment content, faster delivery drive e-commerce sales

Entertainment content, faster delivery drive e-commerce sales

As e-commerce continues to expand in Việt Nam, consumer expectations are changing rapidly across product categories, content formats and delivery services.
Law, tax knowledge - key to create new generation of online content creators

Law, tax knowledge - key to create new generation of online content creators

As discovery commerce continues to expand rapidly in Việt Nam, stronger knowledge of e-commerce law and taxation is seen as vital to nurturing a new generation of professional and responsible content creators.
TikTok Shop reports strong revenue growth in 9.9 campaign

TikTok Shop reports strong revenue growth in 9.9 campaign

TikTok Shop, TikTok’s e-commerce platform, has reported strong business results from its 9.9 Double Day campaign.
TikToks 980 mln HCM City logistics project secures investment certificate

TikTok’s $980 mln HCM City logistics project secures investment certificate

The project has a total registered capital of VNĐ25.85 trillion (US$980 million), including $196 million in contributed capital, or 20 per cent of total investment, with the remaining $784 million expected to be raised.
Initiative launched to boost online exports initially targets US, China

Initiative launched to boost online exports initially targets US, China

The Department of E-commerce and Digital Economy under the Ministry of Industry and Trade (MOIT), in collaboration with TikTok Shop, officially unveiled the "Beyond Vietnam - Hàng Việt Cất Cánh" initiative in HCM City.
TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam, the popular short-video platform, joined hands on Tuesday in HCM City with the Central Co-ordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.
TikTok interested in investing in logistics, digital finance in Việt Nam

TikTok interested in investing in logistics, digital finance in Việt Nam

TikTok plans to expand its presence in Việt Nam by shifting parts of its operations to a domestic enterprise model, a move backed by authorities as the country seeks to attract more investment in the digital economy and advanced technologies.
Ministry urges transparency as platforms raise seller fees

Ministry urges transparency as platforms raise seller fees

The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Rising prices reshape Việt Nams e-commerce landscape

Rising prices reshape Việt Nam’s e-commerce landscape

According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
Việt Nams OCOP brands go global with e-commerce push

Việt Nam’s OCOP brands go global with e-commerce push

Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.
True value helps e-commerce sellers reach sustainability

True value helps e-commerce sellers reach sustainability

Competing based on value rather than price will help e-commerce sellers achieve sustainable development, experts shared at the TikTok Shop Vietnam Summit 2025 themed "Fun selling – Sustainable Growth", held in HCM City on Thursday.